I totally agree with this initiative because some ads don’t comply with the Coalition for better ads (CBA) standards. Google is planning to expand Chrome’s recent adblocking endeavors beyond the U.S., Canada, and Europe later this year.
The company has announced that from July 2019, Chrome will filter online ads across the globe that don’t comply with the Coalition for Better Ads‘ (CBA) standards in an effort to improve the user experience.
The CBA’s guidelines identify 12 types of ad experiences web users find intrusive. Among them are auto-playing ads with sound, flashing animated ads, and ads occupying inordinately large areas of the display.
Google says the aim of this is not to block bad ads, but to encourage outlets to improve the way they deliver them and statistics shows that the initiative is working.
The search giant says two-thirds of the websites previously breaching the guidelines have altered their strategy to comply with them, and that it has only filtered one percent of ads using this scheme out of millions it investigated.